Third Root Product Line

I did the design and illustration for these colorful labels for Third Root Community Health Center in Brooklyn, New York City. The herbalists working at the center knew that they wanted to emphasize the plants and their purpose, but didn’t have much of a vision beyond that. Left to invent something on my own, I decided to take the design in a happy-go-lucky, pop direction to reflect Third Root’s radically inclusive mission and agenda. No frills or fluff, just an abundance of brightness, legibility and friendliness—very in keeping with what this apothecary stands for. The plants are rendered in colorful digital painting, and the rainbow of background colors make you want to see the entire collection on your shelf. (The “Calm the F Down” is their most popular product in the line, not a surprise given their over-worked and over-stressed New York market.)